Getty Images Words have always been my currency -- the means to express myself, persuade an audience, tell a story and get a job. When it comes to LinkedIn, the professional networking site used by half a billion people worldwide, words are everyone's currency.
LinkedIn gives you 2, characters including spaces to summarize your background and, besides your headline, your summary is the first thing people see. The first is for you if your job search does not have to be kept secret.
Describe the work you do and the level you do it at executive, manager, professional, etc.
Describe what you do currently or what you did most recently and select a few impressive accomplishments to describe very briefly. You can also give a concise overview of earlier experience and be sure to include awards or honors if you have won them. Summarize your education and any important work-related qualifications.
I have worked on integrated campaigns for major clients such as Etrade, Bank of America, Sony Music, and Microsoft and have been recognized with several awards during my career.
Until recently, I led marketing for XYZ Corp, a software developer focused on middleware for the video game industry.
Successes included creating a social media and online advertising campaign that generated enormous media buzz and was key to the successful launch of the Zwango software in Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas.
This profile template will help you to do just that. Describe your current position. By opening with this, you are telling your current employer that you are content. You may even seem more desirable to them because you are currently happily employed. As you describe your current position, talk about the scope of your responsibility and, if you talk about achievements, talk about them in the context of team achievement see below for an example.
This again conveys that you are not actively looking to promote yourself, but it gives recruiters a good sense of your experience. Give a brief synopsis of your prior experience, again focusing on describing the facts rather than promoting specific accomplishments. Describe why you enjoy your work.
Our most exciting work to date was creating a social media and online advertising campaign that generated enormous media buzz and was key to the successful launch of the Zwango software in Not only did we have fun creating that campaign, but also we found it rewarding to see the results.
While I enjoy all aspects of my job, I think my favorite stage of a project is working with the client or business unit leader to understand his or her business objectives. Plus, as a reader of this blog and therefore clearly a person with impeccable taste!
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